Growing your business through effective marketing
Event on 2015-03-17 10:00:00
City Business Library are working with New Media Angels on a brand new course to benefit you and your business. Social media specialist Cemanthe McKenzie is also doing a one day course going through the stages of marketing your business for successful growth.
What can I expect to have gained at the end of the day?
"Understanding your business and why it matters"
The story of your business: why will/do people buy from you
Identifying your ideal target market: developing personas you can sell to
Your product or service: benefits and features and how to identify them
Positioning in the market place: building a brand
"The Marketing Mix"
What is your marketing mix: identifying ways to promote your business
Traffic: how to get visitors to your website
Retention and Attraction: methods of marketing
Campaign planning: developing a 6 month campaign plan
"Planning"
Business and marketing goals: making them SMARTR
Creating a marketing plan: supporting goals
SWOT Analysis: and how they can help you plan growth
"Tactics and Measurement"
Website: working through an ideal website structure
Social Media: what to do, when, how
Video: ways to use it and how to make your own
Networking: how to network effectively
Direct Mail: how to get people’s attention
eMarketing: developing newsletters and calls to action
PR: doing your own public relations
PPC: using google ads
SEO: content marketing and onsite
Measuring success
All of the above sessions are available in half day sessions for those who know what they need. You can book for them here.
Who should attend?
Content will be aimed at business owners who don’t yet have a marketing or business plan, and would like to make their marketing more effective. Ideally they need to have been trading for more than 6 months and be the owner of the business with up to maximum 5 employees.
Cost
Full day session
Cost: £450 for the day
17th March 2015
10am -4.30pm
Half day sessions
Cost: £245 per session if booking individually
£780(£195 x 4) if you choose to come to all of them.
Time: 1pm – 4.30pm with 15mins tea break at 3pm
Make sure you book quickly to get the Early bird rate!!
at City Business Library
Aldermanbury
City of London, United Kingdom