A Publishing and Marketing class will be offered this spring through Extended …
Publishing and Marketing will be taught by Cami Ostman, a Bellingham-based author and coordinator of Red Wheelbarrow Writers, a writing community in Bellingham. The idea for the course came when Ostman discovered that many writers she met in …
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5 tips for high-performance B2B marketing in 2015
As marketing plays an increasingly important role in any business-to-business (B2B) organization's growth, the CMOs who focus on the areas that drive future improvement will ultimately come out on top. “Modern marketing” hype lacks coherence and …
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