Increase PR agency revenue through Google
Event on 2015-01-13 08:00:00
In December 2014 PR Week reported UK PR agency profit margins had declined to the lowest level for a decade. Simultaneously there have never been so many competitors offering communications, with social, ad, content marketing and SEO agencies all offering online PR and influencer outreach. PRs need to demonstrate why they should lead communications, report on the full impact of their work and win back the budgets they're increasingly losing out on.
Here’s how: The scale of coverage that PRs achieve is having a far greater effect than just readership and changing opinion for their clients. Endorsement and recommendation is one of the major factors in how Google decides where to send millions of people every day which equates to millions of pounds for brands. PRs are doing the hard work but aren’t reporting on it. This means that PR agencies are not being rewarded for their hard work and there is substantial reward in question.
Join Stella Bayles for breakfast on Tuesday 13th January to explore how your PR agency can retain and grow budgets through Google.
at TBC, London
Hoxton, United Kingdom